Kellog's self-inflicted wounds.
It’s what happens when we choose to shop elsewhere. When a company expresses views that people find objectionable, people take their dollars elsewhere. Loss of customers means loss of revenue means layoffs and factory closings.
We still have some of the power of capitalism left in this county (much diminished – but that is another discussion). I choose to use it. I won’t spend my hard-earned money on companies who offend me.
Breitbart (June 2017) – “Since early this year, breakfast food giant Kellogg has been saying it intends to fire several thousand employees. But now insiders are saying that number will be more like 11,000 when all is said and done.”
“In February, the cereal maker announced that it was shifting its distribution model and intended to close 39 distribution centers in states all across the country. Thus far, employees in Ohio, Tennessee, Texas, North Carolina, New York, and other states have been informed of their impending layoffs.”
“Kellogg’s has been struggling with a changing marketplace and pressure by retailers such as Walmart to cut costs.
But the cereal giant’s troubles have also come on the heels of the company’s decision to pull its advertising from Breitbart News. As it pulled advertising from the popular news site last November, company spokesperson Kris Charles said Breitbart News and its 45 million readers “aren’t aligned with” the cereal maker’s “values as a company.”
“The move prompted Breitbart News to launch its #DumpKelloggs petition, which has been signed by more than 431,000 people.”
“It was also reported that Kellogg’s politically-motivated nonprofit has close ties to radical anti-American billionaire George Soros, hate group Black Lives Matter, and deceased Cuban dictator Fidel Castro.”